A new episode of the Automatic Door Suppliers Association podcast delves into the evolving nature of trade press in the architectural and building products industry and advises small businesses and sole traders how they can use PR and marketing to promote their products and services.
Tech Talk guests examine the significance of social media for low-budget promotion and the value of advocacy, along with the pros and cons of print versus digital media and the challenges of attracting new talent to the industry.
The panel includes industry media experts Door Industry Journal Editor Derek Hibbart and PR Consultant Alison Gallagher-Hughes Chart.PR MCIPR from Tillymint Communications in conversation with ADSA MD Ken Price.
Said Ken: “It’s really great to be back with another insightful episode following the summer break. Around 80 percent of ADSA members classify themselves as sole trades or small to medium-sized companies, so we hope that they will find this episode useful in considering low or no-cost options to support their marketing.”
The podcast can be accessed via: https://ADSA.podbean.com/e/episode-3-in-conversation-with-derek-hibbart-editor-of-door-industry-journal/
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